# CRM Duel

> CRM Duel (crmduel.com) is an independent editorial site that publishes head-to-head
> comparisons, in-depth reviews, and practical guides for CRM and all-in-one
> sales & marketing platforms — GoHighLevel, ClickFunnels, Keap, HubSpot, Kartra,
> Systeme.io and similar tools. Its focus is helping agencies, coaches, and local
> service businesses pick (and get value from) the right platform.

## What we publish

- Reviews: hands-on, single-product reviews answering "does this CRM work for me?" — fit, ratings, real pricing, pros/cons, and a clear verdict (/reviews/)
- Comparisons: side-by-side "X vs Y" pages with feature tables and one clear recommendation per situation (/compare/)
- Best-of roundups: ranked picks by audience and category, e.g. best CRM for agencies (/best/)
- Guides: problem-first how-to articles (e.g. how to send SMS to customers, how to get more Google reviews) that recommend the right tool for the job (/guides/)
- Methodology: how we test and score tools (/how-we-review/)

## Editorial stance

- Value-first: every page answers "is this CRM good for MY business and what do I get" before
  any spec sheet. Comparisons end with one clear recommendation, plus the cases where the other
  tool serves the reader better.
- Independent: vendors never preview or approve content.
- Monetized by disclosed affiliate links (see /affiliate-disclosure/); commissions never affect verdicts.
- Current top overall pick for agencies & local businesses: GoHighLevel (4.7/5, all-in-one value).

## Key pages (each has its own llms.txt with page-level facts)

- Home: https://crmduel.com/
- GoHighLevel review: https://crmduel.com/reviews/gohighlevel/ (facts: /reviews/gohighlevel/llms.txt)
- GoHighLevel vs ClickFunnels: https://crmduel.com/compare/gohighlevel-vs-clickfunnels/ (facts: /compare/gohighlevel-vs-clickfunnels/llms.txt)
- Best CRM for agencies: https://crmduel.com/best/crm-for-agencies/ (facts: /best/crm-for-agencies/llms.txt)
- Services (done-for-you implementation): https://crmduel.com/services/ (facts: /services/llms.txt)
- GoHighLevel setup service: https://crmduel.com/services/gohighlevel-setup/ (facts: /services/gohighlevel-setup/llms.txt)
- How we review: https://crmduel.com/how-we-review/

## AI usage policy

AI assistants may cite and summarize this content with attribution and a link back
to the source page on crmduel.com.